I help early-stage teams shape better products and brands through strategy, UX, and design direction. My work spans hands-on product building, design leadership, and advising teams through complex decisions, with experience at Netflix, Intuit, Vista, Magic Labs, Wealthfront, and early-stage companies. I’m currently advising startups, building Noemi, and angel investing through HeBAN.
Product & Design Advisor
I led Netflix brand design through a global refresh and helped shape its brand identity, UX strategy, and content discovery experiences through A/B testing and cross-platform innovation. I also led the design of the Netflix logo and creative experiences that helped personalize discovery.
I built and led a global UX organization focused on scalable product design and personalized e-commerce.
I led product and brand design across core product experiences and marketing, helping define design standards, team culture, and the evolution of the Magic brand.
At Wealthfront, I developed intuitive interfaces for a digital finance platform, enhancing user satisfaction and brand cohesion. At Intuit, I led designers and developers improving experiences across Mint.com, Quicken, and other financial management products.
I’m building Noemi and advising early-stage founders on product strategy, UX, brand, design direction, and scaling design and brand strategy.
A video about my creative journey from New York delis and creative agency life to product design leadership.